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Most Wanted: Amuse Cotton Candy Plush
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If you love pastel plushies with a vintage look, you need the new Cotton Candy plush collection from Amuse with a bunny, bear, cat and lamb!
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Sumikko Gurashi Cat Siblings
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There’s a new Sumikko Gurashi collection featuring Neko and their cute cat siblings! See all the cute new products and where to buy.
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Sumikko Gurashi Make Their Own Plushies
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The latest Sumikko Gurashi theme has Shirokuma sewing up cute chibi-style plushies for the gang with a matching stationery range too.
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Happy New Year!
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Happy New Year! 2019 is the year of the pig (or boar) and Rilakkuma, Hello Kitty and more are all dressed up and looking super cute.
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My Home Cat Figures from Fluffy House
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My Home Cat is a series of cute cat figurines to collect and stack by Fluffy House. There’s 13 different cats – which is your favourite?
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Rilakkuma Always Together Dress-Up Plush
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We’re back from Japan with a new kawaii obsession: Rilakkuma keyring plushies that you can dress up in adorable little outfits!
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Halloween Plush At Build-A-Bear Workshop
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Cele-BOO-rate with the new Halloween plush and accessories At Build-A-Bear Workshop including a glow in the dark pumpkin bear!
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Yuri!!! on Ice Kawaii Picks
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Are you a fan of figure skating anime Yuri!!! on Ice? If so, you’ll love these cute picks including adorable Sanrio collaboration figures!
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GUND UK Pusheen Plush Review
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I ordered some Pusheen plush from GUND UK, a great option for fans outside the USA. Check out my review with snowman plush and free tumbler.
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Jellycat Amuseables Fruit Plush and Bags
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The Amuseables collection from Jellycat includes a super cute range of food and natured-themed plush, keyrings and bags that are hard to resist!
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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