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New At San-X This Month
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This month at San-X, Sumikko Gurashi visit Shirokuma’s hometown and Rilakkuma heads underwater + some fun collabs
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Cute Berry Fashion For Spring
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Cute fashion picks for Spring in Etsy’s Color of the Year, berry with dresses, peplum top, t-shirt, knit hat and nail polish.
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April 2024 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Coquette Fashion Buys & DIYs
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Coquette fashion has been making waves with bows, ruffles, lace, and anything cute and dainty. Join in with these shopping picks and DIYs.
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Cute Snail Mail With Letter Sets From Dreaming of Tokyo
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These super cute Japanese letter sets are perfect for writing to friends. Read our review and get some ideas for making snail mail more fun.
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Kawaii Travel Accessories
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Kawaii travel accessories to make your trip easier and keep you organised including toiletry bag, document folder, neck pillow and more.
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Paperchase Is Back At Tesco
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Good news for UK stationery lovers as Paperchase has been relaunched by Tesco with new designs and products.
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Easter Bunny Monday
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We’ve found lots more kawaii bunnies from artists and makers on Etsy with stickers, pins, t-shirt, scarf and plushies.
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TokyoTreat & Sakuraco – March Highlights
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Experience cherry blossom season in Japan with the seasonal and traditional treats & drinks in this month’s TokyoTreat & Sakuraco snack boxes.
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Kawaii Shop of the Week – Jelly Kritty
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Jelly Kritty is a Thailand-based shop selling cute stationery, stickers, accessories & more by illustrator Krittiya Chok
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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