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Kawaii Loungewear at Gelato Pique
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Stay cute, comfy and fashionable at home with roomwear, sleepwear & accessories from Gelato Pique including collabs with Doraemon & Miffy.
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The Cutest Back To School Stationery
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Go stationery shopping for these cute, fun and useful products including pens, erasers, clips, pencil cases & more.
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New At San-X This Month
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This month at San-X, new themes for Sumikko Gurashi & Sugarcocomuu, plus Rilakkuma x Mister Donut collab and retro stationery.
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Summer 2025 Pusheen Box Review
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Read our review of the Summer 2025 Pusheen Box. It has a Sweet Treats theme with patisserie-themed wearables, accessories + an exclusive plush!
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Kawaii Ramen to Buy & DIY
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Craving a bowl of ramen? Get your fix in a creative way with these shopping picks & crafts including washi tape, planters, tee & crochet patterns.
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Kawaii Motivation & Self Care Picks
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Having a tough time? These cute picks from artists and makers will give you a boost of positivity or help you feel your feelings.
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August 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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What’s New at tokidoki?
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Shop online at tokidoki-Con this weekend for the new 20th anniversary collection, glow in the dark Mermicornos, Sanrio collabs & more.
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Kawaii Avocado Picks
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Celebrate National Avocado Day with these cute shopping picks & crafts including sticker, pins, plush, scarf and tee.
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Cute Planner Stickers For Summer
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Theme your journal or planner for summer holidays, activities & events with these cute digital, printable and printed sticker sheets.
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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