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Elodie the Kawaii Unicorn at Smoko
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We love Smoko’s Elodie the unicorn so here’s some of the most kawaii products including umbrella, fan and light up plush!
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New tokidoki x Hello Kitty Collection
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The new tokidoki x Hello Kitty collaboration is super kawaii with colourful bags, t-shirts, plush, blind box toys and more!
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Rilakkuma 15th Anniversary Picks
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Japan is celebrating Rilakkuma’s 15th anniversary with a Yamanote Line train! Join the celebration with our cute picks including plush, kigurumi and more.
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Sanrio x 64 Colors Collection at BoxLunch
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We love the Sanrio x 64 Colors collection of t-shirts, stationery, pins & more, which imagines Hello Kitty as a motorbike-riding superhero ninja!
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Cinnamoroll – Sanrio’s Top Character of 2018
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Cinnamoroll wins Sanrio’s character ranking again! We’ve found some of the cutest products to celebrate with plush, squishies, tote bag and more.
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Pusheenimals & Pugsheen Plush
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Have you seen Pusheen’s new friends? There’s Sloth who loves to hug, Pugsheen the dog, Cheek the hamster and a whole zoo of Pusheenimals!
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Hello Kitty x PBteen Kawaii Home Collection
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Add some kawaii glam to your bedroom with the new Hello Kitty x PBteen collection including cute bedding, beanbag, lamp, mirror and more!
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What’s New With Jinbe San?
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See what’s new with Jinbe San the kawaii whale shark and his baby whale and pink octopus friends + free desktop and mobile wallpapers.
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Where To Buy Marumofubiyori (Moppu)
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Here’s the best places to buy kawaii plush, stationery, bags and more with Sanrio’s lazy bear cub Marumofubiyori and friends
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Visiting the Pusheen x ARTBOX Event
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Missed out on the Pusheen x ARTBOX event at MCM London Comic Con? Check out our recap with lots of cute photos from the shop and garden cafe!
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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