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What’s New At San-X?
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Here’s a look at the new San-X themes for Rilakkuma, Sumikko Gurashi, Jinbe San and Corocorocoronya with cute videos and free wallpapers.
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Pusheen 10th Anniversary
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Pusheen is celebrating her 10th anniversary this year! Here’s some cute products to help you celebrate, with plush, stationery, Funko Pops and more.
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My Melody’s 45th Anniversary
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2020 marks My Melody’s 45th anniversary and she is a true Sanrio classic! Celebrate with these cute shopping picks & DIYs including sock plush and smoothies
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Cute Character Origami DIYs, Kits & Books
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If you love cute characters and origami, here’s some kits and free tutorials to make Sumikko Gurashi, Jiji the cat, Totoro, Pikachu and the whole Sanrio gang
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Cute Ways To Celebrate Pokemon Day
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Happy Pokemon Day! Here’s some fun ways to celebrate with things to buy, cute DIYs to make and a new movie to watch
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Kawaii Character Anniversaries
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4 kawaii characters celebrate big anniversaries in 2020. My Melody & Little Twin Stars will be 45, Doraemon will be 50 and Miffy will be 65!
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Kawaii Character Gifts For Best Friends
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There’s lots of kawaii characters that are perfect to share with your best friends including Molang & PiuPiu, Pikachu & Piplup, Little Twin Stars and more.
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Introducing Kokoro Araiguma (Kokoro Raccoon)
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Meet San-X’s newest character, Kokoro Araiguma (Kokoro Raccoon) who heals sad and broken hearts. There’s a video and free wallpapers + the first plush and stationery launch next month.
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Hello Kitty 45th Anniversary
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It’s Hello Kitty’s 45th anniversary this year! Join the celebrations with these cute collaborations, events and special products.
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Kakao Friends Europe
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Do you know the Kakao Friends characters from Korea? Here’s some of the cutest items in their EU store including plush, stationery and pins!
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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