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What’s New At tokidoki
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Have you seen all the cute new things at tokidoki? There’s a collaboration with Hello Kitty and Friends, holiday tableware, advent calendar and more
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Studio Ghibli News
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A round up of Studio Ghibli news including My Neighbour Totoro stage show, Grogu animation and the Ghibli Park in Japan.
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Cute Characters: Kawaii Ghosts
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Who are your favourite kawaii ghosts? Find out more about Obake, Gengar, Zero and Spooky McCute + where to buy
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What’s New With Kuromi
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It’s Kuromi’s birthday on Halloween, so let’s have a look at some of her newest products, events and collaborations.
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What’s New With Sumikko Gurashi
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The latest Sumikko Gurashi products, collaborations and events including a 10th anniversary cafe, Pullip doll and boba tea kit
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Kawaii Characters For Halloween
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Check out the spooky cute new Halloween collections from San-X, Sanrio, Pokemon, Pusheen, Disney and Fuku Fuku Nyanko.
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Gudetama Netflix Trailer & Picks
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The full trailer and release date for the Gudetama Netflix show, plus some cute shopping picks and a Sanrio cafe in London.
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Rilakkuma Theme Park Treats
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If you’ve fallen in love with Rilakkuma’s latest Netflix show, keep the fun going with special plush and treats, plus behind the scenes videos and soundtrack.
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Cute Character Food Creators To Follow On Instagram
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Add some sweetness to your Instagram scroll and follow these 7 cute character food creators making adorable kawaii treats
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Introducing Kumausa
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Meet the new San-X character, Kumausa! They’re a rabbit with a big body like a bear and a little bunny friend who helps blow away their problems
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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