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Tokyo Olympic Games Go Kawaii
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The Tokyo Olympic Games are finally starting this Friday – here’s some official kawaii merchandise & collaborations including Hello Kitty & Licca-chan
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Sanrio Otamatone Musical Instruments
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Otamatone is a Japanese musical instrument in the shape of a musical note and now they’ve teamed up with Sanrio for some kawaii designs
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The Powerpuff Girls x Skinnydip
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Have you seen the super cute Powerpuff Girls collection at Skinnydip? There’s bags, t-shirts, jumpers and more – and it’s selling fast…
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Cute Collaborations For Pokemon Day
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It’s Pokemon Day on Saturday, and the 25th anniversary too! Here’s a few cute collaborations including plush, denim and a watch.
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What’s New With Sanrio & Hello Kitty?
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There’s lots of cute new Sanrio & Hello Kitty products and collaborations including 60th anniversary, Naruto and pumpkin spice!
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Pusheen Crochet & Knitting Kits
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Make your own Pusheen & Sloth with these cute new Stitch & Story crochet and knitting kits that are suitable for beginners!
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What’s New With Sanrio & Hello Kitty?
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Here’s what’s new with Sanrio including anniversary Lootcrate, Jimmy Paul fashion collection and Hello Kitty wine!
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New ARTBOX x Pusheen Enamel Pins
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Have you seen the adorable new collection of Pusheen enamel pins from ARTBOX? They’re themed around friendship with all the gang.
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Setsuko Tamura x Sanrio at ARTBOX
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This cute new Sanrio collaboration has Japanese illustrator Setsuko Tamura’s take on Hello Kitty, My Melody and Little Twin Stars
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New tokidoki x Hello Kitty Collection
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The new tokidoki x Hello Kitty collaboration is super kawaii with colourful bags, t-shirts, plush, blind box toys and more!
Character Collabs
Collaborations between our favourite kawaii characters and brands for super cute and unique collections.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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