With Black Friday starting earlier and earlier, we’ve created a new page for all the offers and discounts at kawaii shops that we can find, updated regularly. Listed in alphabetical order – please check images and links for further information, codes and offer period. Most shops ship worldwide but please check delivery times if you are ordering for Christmas. Want to be added? Get in touch.
100% Soft (US)
Up to 70% off vinyl figures, apparel, plushies and more at 100% Soft, home of the original Dumpster Fire and official Marvel collab pins & prints.
Afternoon Fika (EU)
15% off sitewide at Afternoon Fika for original artist-designed plush, pins, stickers and more.
Aita Kuji (JP)
Daily offers at Aitai Kuji. Includes hard to find and Japan-only items featuring loads of popular kawaii, anime and gaming characters.
Anirollz (US)
30% off sitewide at Anirollz – initially members only. Includes original kawaii plush, accessories and lifestyle goods.
ARTBOX (UK)
Buy 1 get 1 half price at ARTBOX. Includes official merch from characters like Sanrio, San-X, BT21 & Pusheen.
Asking For Trouble (UK)
20% off original kawaii character stationery, stamps, pins and accessories at Asking For Trouble.
Bento&co (JP)
Up to 50% off + an extra 15% off orders $80+ USD at Bento&co. Includes bento boxes, kitchenware, cooking accessories and more in both traditional and kawaii designs.
BoxLunch (US)
Up to 60% off at BoxLunch + daily deals. Includes kawaii and pop culture characters & brands like Sanrio, Ghibli, Star Wars & Disney with loads of exclusives.
Build-A-Bear (Global)
Daily deals on original plush, outfits and accessories at Build-A-Bear.
Cakes With Faces (UK)
Cakes with Faces is donating money from each order to plant trees, to give a little back to help the environment. (from Black Friday until Cyber Monday)
Casetify (US)
Lots of different deals at Casetify for cute & cool phone cases & tech accessories including kawaii artist and character collaborations.
Craft Club (AU)
Up to 60% off needlecraft kits at Craft Club with tapestry, latch hook, crochet & more.
CultureFly (US)
Up to 30% off sitewide at CultureFly including pop culture subscription boxes, past boxes and exclusive merch. Includes Pusheen Box & Cat Kit, Star Wars, Marvel, Nintendo and lots more.
Dreaming of Tokyo (UK)
Enjoy 20% off a super-cute pastel collection of Japanese stationery just for Super Cute Kawaii readers at Dreaming of Tokyo with code SCK20 – because your weekend should be filled with colour, not black!
Em & Sprout (US)
Up to 70% off at Em & Sprout. Original spooky cute apparel, footwear, accessories, plush and home goods.
EMP (UK)
Up to 70% off at EMP + daily deals. Official & exclusive merch including clothing, accessories, toys, figures and advent calendars. Search for Pusheen, Pokemon, Disney, Star Wars, Nintendo and more.
Etsy (global)
Up to 30% off at participating shops in the Etsy Cyber Sale + check your favourite artists & makers for more offers..
The Frosted Pumpkin Stitchery (US)
30% off original kawaii cross stitch PDF patterns, limited edition pattern bundles and in-stock kits at The Frosted Pumpkin Stitchery.
HAPiNS (JP)
Up to 30% off at HAPiNS with kawaii plush, home and lifestyle products featuring their Fuku Fuku Nyanko cat characters, Hannari Tofu, Disney and more. (requires forwarding service outside Japan)
Hot Topic (US)
Up to 50% off at Hot Topic + daily deals. Official and exclusive clothing, accessories, toys, figures, gifts, decorations and more with all your favourite kawaii and pop culture characters.
Japan Centre (UK)
Up to 35% off Japanese candy, drinks, groceries and gifts at Japan Centre.
Japan Haul (JP)
40% off everything at Japan Haul including Japanese candy, snacks, ramen & drinks, kawaii character & anime goods, beauty and more. There’s also offers on their advent calendars, lucky bags and subscription boxes – TokyoTreat (Japanese snacks), Sakuraco (traditional snacks) and YumeTwins (kawaii).
JapanLA (US)
Up to 60% off at JapanLA with more offers to come. Characters include Sanrio, San-X, Pusheen, Studio Ghibli + exclusive collabs.
JetPens (US)
Up to 25% off over 800 products and bestsellers at JetPens. Includes top Japanese stationery and journaling brands.
Kawaii Panda (EU)
20% off sitewide at Kawaii Panda. Includes stationery, plush, collectibles and more from kawaii and anime brands and characters like Sanrio, San-X, Pusheen, Disney & Amuse.
Kawaii Republic (JP)
Get a $25 coupon to use on any order of $100+ at Kawaii Republic. Includes rare and hard to find Japanese kawaii merchandise featuring characters and brands like Sanrio, Disney, Rilakkuma, Sumikko Gurashi, Chiikawa and mofusand.
Kidrobot (US)
Weekly discounts and vault sale at Kidrobot for collectible toys, blind boxes, plush and exclusives including Sanrio and Yummy World.
Let’s Resin (US)
Up to 25% off sitewide at Let’s Resin including resin kits, tools, molds and supplies.
Loungefly (US)
Up to 50% off sitewide at Loungefly for original pop culture and kawaii character bags & accessories.
Miffy (UK)
15% off everything at the official Miffy Shop.
Momokakkoi (UK)
Up to 50% off at Momokakkoi. Original kawaii goodies that will brighten your day including apparel, accessories, plush, mugs and more.
Noodoll (UK)
20% off everything at Noodoll including original plush, water bottles, lights and stationery. Join the mailing list for early access.
Pipsticks (US)
Weekly discounts at Pipsticks for original and fun stickers, plus stationery, storage, subscriptions, kawaii character collabs and more.
Pusheen Box & Cat Kit (US)
25% off all subscription plans for the Pusheen Box and Cat Kit. The Winter 2025 theme is Pusheen’s Winter Wonderland and ships in December with all-exclusive items including plush, apparel and homeware.
The Pusheen Shop (US)
15% off official plush at The Pusheen Shop including exclusives. Join the mailing list for early access.
Redbubble (Global)
Up to 50% off sitewide at Redbubble. Includes clothing, homeware, stickers and more by 1000s of indie artists, and Super Cute Kawaii merch!
Robotime (Worldwide)
Up to 50% off at Robotime for original kits including wooden puzzle kits, miniature rooms, book nooks, music boxes and more.
Sanrio USA (US)
Up to 50% off sitewide at Sanrio US for everything Hello Kitty & Friends.
Sass & Belle (UK)
Up to 40% off sitewide at Sass & Belle. Affordable on-trend home, lifestyle and fashion accessories.
Smoko (US)
Weekly deals at Smoko. Includes original plush, lights, accessories and lifestyle products + collabs with Miffy, Care Bears, Kewpie and more.
Sophie & Toffee (SG)
20% off original resin craft kits, moulds and supplies at Sophie & Toffee + double freebies, free shipping and more.
Spoonflower (US)
Up to 30% sitewide at Spoonflower. Includes fabric, wallpaper and home decor, made to order using unique designs from independent artists worldwide. You can even buy SCK designs!
STICKII (US)
30% off (almost) everything at Stickii including artist-designed stickers, stationery & journaling supplies.
Sugoi Mart (JP)
Spend more, save more at Sugoi Mart with up to 25% off Japanese snacks, character goods, lucky bags and more.
Tofu Cute (UK)
Pink Friday deals at Tofu Cute. Includes Buy 2 get 1 Free on all Small AMUSE plush, Buy 1 Get 1 FREE on select Giant plush and 30% OFF select keychains.
tokidoki (US)
Up to 75% off sitewide at tokidoki + free gifts. Includes toys, clothing, bags, Hello Kitty & Friends collabs + mystery bundle boxes.
TokyoTreat & Sakuraco (JP)
Sign up for a new Japanese snack box subscription and get free Nintendo gifts with TokyoTreat or a kimono robe and matcha bowl set with Sakuraco (traditional snacks). You can also get $5 off your first box from YumeTwins (kawaii) with the code SCKAWAII.
Truffle Shuffle (UK)
Up to 40% off at Truffle Shuffle including Loungefly, Disney, Sanrio, Pusheen and lots of exclusives.
Unique Vintage (UK)
Daily deals at Unique Vintage on clothing, shoes and accessories + cute collaborations with Disney.
YesStyle (HK)
Daily deals and discounts at YesStyle for beauty products, clothing, accessories, lifestyle goods and more.
Yoyo the Ricecorpse (UK)
Up to 70% off original kawaii clothing, hats, bags and plush at Yoyo the Ricecorpse.
+ loads more!
We’ll be adding more throughout the week and you can browse our shopping guides to check for deals.
