Hello Kitty has been inspiring fashion for decades now, and 2025 is no different. From haute couture to high street, here are just some of my favourite recent collaborations. (Shops without a location are available worldwide)
Japanese street fashion brand HEIHEI (JP – requires forwarding service) has these Sanrio tracksuit sets currently available on preorder. They feature a tartan print fabric dotted with character graphics, and the collection also includes cool chain handbags, dresses, and a beret.
Indian designer brand Péro recently released their SS25 collection, which is Hello Kitty themed! I love the vibrant prints, and even the photoshoot is a work of art.
Puma’s new Hello Kitty and Friends collection of course features cute athleisure, as well as a super sparkly handbag. I’m obsessed with the onesie!
Tarina Tarantino (USA) has a new Y2K inspired Hello Kitty jewellery collection. It even includes crowns!
Uniqlo frequently releases super cute collaborations, with Sanrio recently joining their lineup. I particularly love their range of bra tops, featuring Cinnamoroll, Kuromi, and Hello Kitty herself.
Calling Crocs fashion may be controversial, but that doesn’t stop their Hello Kitty collection being cool as heck. My favourite item is the My Melody and Kuromi stomp sandal, look at that platform!
Do you have a favourite Sanrio fashion collection?
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