Super Cute Sponsor News & Offers

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Here’s the latest news, offers and discounts from our kawaii sponsors, who all ship worldwide, except where stated. SCK relies entirely on advertising to stay online so supporting our sponsors by visiting, shopping or following is a huge help. You can also shop with our affiliates, who include many big name kawaii shops and subscription boxes.

Japan gifts

Cakes With Faces (UK)

Cakes with Faces (Shop/Instagram) have lots of gift ideas for people who love Japan including guide books, clothing, tea towels, stationery and even gift wrap.

Sumikko Gurashi diaries

A Cute Shop (TW)

A Cute Shop (Shop/Instagram) have a cute range of 2025 planners & calendars featuring Sanrio, San-X, Peanuts and Disney. These Sumikko Gurashi schedule books come in lots of adorable designs with plenty of useful features + free bonus stickers. Free standard shipping and free gifts with all orders.

kawaii cat beanies

Momokakkoii (UK)

Get cosy for winter with a kawaii beanie hat from Momokakkoii (Shop/Instagram). There’s over 40 cute designs to choose from including Umi the cat, Albert the frog and Xoxi the axolotl. Get 15% off your first order with the code SUPERCUTE15 + free UK shipping on orders over £40.

Sanrio Christmas cards

Oshoppu (UK)

It’s your last chance to shop online at Oshoppu (Shop/Instagram) this year as they’ll be putting the website on hold for December while they open a real life shop in Norwich. Grab some cute Christmas gifts and decorations like these amazing Sanrio house cards! SCK readers get 15% off everything in store (excluding sale items/lucky bags/subscriptions) with the code SCK15 + a FREE Gacha Gift Bag when you spend £30+ (UK shipping only)

kawaii Gingerbread Man Brooches

Asking For Trouble (UK)

Asking For Trouble (Shop/Instagram) have lots of cute things for Christmas including gingerbread man wooden brooches in a new larger size. Choose from a happy or sad bitten cookie with either a pin or brooch fastening. Get 15% off your first order with the code SUPERCUTE + free UK shipping over £25.

Black Friday Discounts at Kawaii Shops

Black Friday Discounts at Kawaii Shops

It’s that time again and if you’re looking for a bargain, our 2024 Black Friday offers page is open now and full of big discounts at our favourite kawaii shops. It will be updated regularly throughout the week so check back when you’re ready to shop. Want to be added? Get in touch.

SCK advertising

Advertise on SCK!

If you have a cute shop, channel, service, event or Kickstarter, we have advertising spots available from just £10 which gets you promotion in these blog posts, plus social media and our weekly email newsletter. You can also make a donation via Ko-Fi (and download some freebies). Thanks for your support!


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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

advertise on Super Cute Kawaii from £10!
oshoppu - UK kawaii lifestyle shop
Cakes With Faces - colourful t-shirts, clothing & gifts inspired by Japan
Momokakkoii - kawaii goodies that will brighten your day
A Cute Shop 4 Hello Kitty
Asking For Trouble - cute, colourful and useful stationery, accessories, craft supplies and gifts
The Super Cute Book of Kawaii
Winter 2024 Pusheen Box

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Get $5 off your first TokyoTreat & Sakuraco snack box with SCKAWAII

TokyoTreat Japanese snacks subscription box review
Sakuraco monthly Japanese Artisan Snack Box