January 2023 Subscription Boxes Roundup

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We’re back with our first monthly roundup of subscription boxes for 2023 so you can see what themes are available at all our favourite boxes, along with some one off and less well-known boxes. This time there’s new year celebration and Valentines themes with plush, stationery, candy and more.

kawaii subscription box

TokyoTreat & YumeTwins (JP)

The TokyoTreat family are celebrating the new year this month. TokyoTreat (candy & snacks) has a Snackin’ New Year theme with KitKats, Fanta and Spy x Family, while YumeTwins (kawaii) has gone for New Year, New Kawaii featuring Amuse, Sanrio and bunnies (SCK readers get $5 off your subscription with the code CUTEKAWAII). There’s also beauty & makeup from nomakenolife and New Year in Niigata snacks from Sakuraco. Signups close on the 15th. SCK readers get $5 off your YumeTwins subscription with the code CUTEKAWAII

Japan snacks subscription box

Japan Crate & Doki Doki Crate (JP)

The Japan Crate family also have new year themes. Japan Crate (candy & snacks) will have seasonal snacks including maple butter chocolate, caramel puffs, and coffee Kit Kats. Doki Doki (kawaii) is celebrating the year of the rabbit with bunny-themed plush, good luck charms and more.There’s also Inku (stationery), Gacha Gacha (capsule toys) and Umai (noodles). SCK readers get 15% off any subscription with the code SUPERCUTEKAWAII

Kawaii subscription box

SoKawaii (JP)

On to character themes and the February SoKawaii box has a My Kawaii Tomodachi (friends) theme with 5-8 items featuring Sanrio, Sumikko Gurashi, Pokemon, My Neighbor Totoro & Spy x Family. Sign up by the end of the month to get one.

kawaii subscription box

Kawaii Box & Japan Candy Box (HK)

January’s Kawaii Box theme is Cinnamoroll Hearts You with 6-8 cute items focusing on Cinnamoroll and his Sanrio friends, plus Kirby and more. The Japan Candy Box theme is Berry Valentine’s Day with brands like Pocky, KitKat, Look & Ghana. Signups close at the end of the month.

Spring 2023 Pusheen Box

Pusheen Box (US)

The Spring Pusheen Box ships in April and will have a Sips theme that promises sweet exclusives to help you stay hydrated all season! Everything in these boxes is exclusive and usually includes a mix of useful lifestyle items plus a vinyl figure. The Cat Kit also has a Sips theme with cute treats for you and your cat.

Pokemon lucky bag fukubukuro

Fukubukuro Lucky Bags

It’s fukubukuro/lucky bag season in Japan with all kinds of shops and brands creating special limited edition boxes and bags full of exclusive or surprise items. SoraNews24 have been checking them out to see what’s inside – including SanrioMos Burger x CinnamorollStudio Ghibli and loads more. Most are difficult to buy outside Japan but you can find some on Amazon Japan if you’re willing to spend some time searching. Much easier is to buy special lucky bags from sites that cater to international buyers. Sugoi Mart, Japan Haul and Aitai Kiju all have a range of boxes and bags themed around kawaii, anime, gaming, snacks and more. Good luck!

Other subscription boxes to check out

  • Bokksu (JP) – monthly boxes of seasonal and regional Japanese snacks, candies, & tea.
  • Creative Kawaii Craft Box (UK) – one off boxes with 3 original seasonal cute craft projects to make.
  • Make Happy Club Box (UK) – an original embroidery or cross stitch kit every month.
  • Mascot Mix (JP) – occasional boxes of regional snacks curated by Japanese mascots

How do subscription boxes work?

Subscription boxes are sent out regularly (usually once a month or every quarter) with themed contents. Paying for a block of boxes in advance is the best value, but most have a month-to-month option too so you can cancel after one box, or whenever you like. The featured boxes all ship to most countries worldwide (from the location shown) but shipping may be expensive in some regions or incur customs fees. Many boxes have exclusive or limited edition items and often the box contents are not available once the box sells out, but some have shops where you can buy individual items from past boxes. If you don’t mind spoilers, most sites share a look at the contents. If you do, read our past reviews to get an idea of what might be inside.

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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

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