Hyper Japan 2022 Highlights

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Hyper Japan is a big Japanese culture event held every year in London (aside from the last couple of years) and it showcases everything from traditional Japanese crafts and kawaii fashions to anime related products and local artists.

Hyper Japan 2022
Even Hello Kitty was there!

It was definitely on a slightly smaller scale than in previous years, but I had such a fun weekend and I’m looking forward to sharing with you some of the kawaii products and amazing creators I discovered over a couple of days at the event. This post has my highlights and next week I’ll share my favourite kawaii artists in more detail.

Kawaii Shopping

Hyper Japan 2022
Tofu Cute (top) & ARTBOX (bottom)

There were a few big stalls focusing on all of the cute character goods, with Tofu Cute and ARTBOX having the most on offer. I picked up some cute Suatelier stickers from ARTBOX, but they also had a ton of Pusheen merchandise and Rilakkkuma too. Tofu Cute were selling a lot of products with their original designs and they had a lot of Japanese snacks available too.

Fashion & Jewellery

Hyper Japan 2022
Dreamy Bows / Yoyo the Ricecorpse
Kam Creates / Sstutter

There were a lot of stalls selling kawaii fashion and accessories, with Dreamy Bows (who stocked ACDC RAG) and Yoyo the Ricecorpse’s colourful character clothing seeming to be the most popular. The bright and bold jewellery from Kam Creates and Sstutter’s statement animal designs were amazingly creative.

Hyper Japan 2022
Kimono Prêt-à-Porter

The kimonos from Kimono Prêt-à-Porter and Fuji Kimono were really beautiful too. I actually got to see the kimonos from Prêt-à-Porter worn on stage at the fashion show, where they showcased their easy to wear kimono designs.


Hyper Japan 2022
Nijiyura Europe / Oxidate Design

There were quite a few stalls demonstrating traditional Japanese design techniques, including Oxidate Design and Nijiyura Europe. Doki Japanese Tableware had so much crockery available that had been made in Japan, with both traditional and cute character designs available. I also discovered Kimono Kraft, who recycles vintage kimonos to create incredible bags and accessories.


Hyper Japan 2022

I was completely drawn to the Miffy x Matchado stand whilst at the event and managed to get hold of the matcha dorayaki, matcha brownie and the matcha sundae. As you can probably guess, I’m a bit of a matcha fan! Everything they served was absolutely delicious and I’m so glad I’m still able to get hold of their delicious baked goods in their online store.

Fashion Show & Cosplay Parade

Hyper Japan 2022
keikch02 being interviewed after fashion show

In the fashion show we were lucky to see some amazing outfits put together by some very creative individuals. I was very impressed by crunchyumbrellacosplay’s super kawaii look during the individual show and after seeing her intricately decorated nails afterwards, you can really tell how much effort everyone puts into their outfits.

Hyper Japan 2022
Hannah-Joy – designer of Vivid Seams / Off Duty Princess
Group pic / Uber Dandy Kimono

Alongside, we got to see a few pieces put together by some Japanese stores (including ACDC RAG and 6% DOKIDOKI straight out of Harajuku) and fashion brands. Uber Dandy Kimono describe themselves as ‘traditional kimono with a hint of madness’. They take the traditional kimono give it a modern twist, either in the patterns used or the redesign. I absolutely loved them!

Hyper Japan 2022
bubblegum_robots / cosplayer group
spy x family / shadowbrightcosplay

The Cosplay Parade was more of a showcase of people’s looks rather than a competition, but some were so well thought out and put together! Some highlights for me were Spy x Family, the big Jujutsu Kaisen group cosplay and the original characters of bubblegum_robots. I also met Bubbles from the Powerpuff Girls (shadowbrightcosplay) walking around too!

Hyper Japan 2022

I know that the event experienced some challenges and upsets this year, especially on the Saturday, but I’m hopeful that next year the event will be back with all of those creases ironed out. I would definitely attend again, as there were honestly so many lovely artists and creators ready to chat to you about their work and share the parts of Japanese culture that they work in, love, or that completely inspire them.

If you want to see more, then check out our Hyper Japan story highlight on Instagram or take a look at some previous Hyper Japan visits!

About the Author

One response

  1. Suzanne avatar

    Thank you for the view into this con! I always love seeing the outfits and cosplay, and what vendors have to offer. :)

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