I love a kawaii character mashup and Kidrobot and Sanrio have teamed up for a very cute set of Gudetama plush charms.
Gudetama is dressing up as all his Sanrio pals with very cute results. I like that there’s a mix of styles here – some are just Gudetama in a character hat, some have a full kigurumi costume and others just don’t have his face at all.
They’re blind box toys with 11 to collect including a surprise character (which is not only easy to guess, but they’ve posted a photo of it on the page, if you want to see it!). My clear favourite is Hello Kitty – he just looks so happy!
These are available online now from Kidrobot (USA) and should be available from Sanrio and Kidrobot stockists worldwide too.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.