Even with kawaii culture becoming more mainstream, I still see a lot of shops marketing their cute products exclusively at children. Rex London is one of those but if you’re willing to dig around there’s some kawaii animals for all ages.
There really is no excuse not to carry your own shopping bag any more as there are so many cute ones to choose from. I can’t pick a favourite from these foldaway bags – they’re all so colourful and only £3.95 each.
Or pick up a fluffy pouch for makeup, stationery or carrying your cute bits and pieces. You can choose from their own characters – Cookie the cat, Miko the panda or Bruno the bear, plus Bonnie the bunny.
All their characters also appear on washi tape, along with unicorns, clouds, dogs, swans and more.
If you’re not naturally crafty, these sew your own tote bag kits are a super easy DIY. They come with everything you need already cut out and even the holes are punched in for neat sewing. There’s also kits for felt dolls.
These jumbo bags are giving me serious nostalgia for Cram Cream! These are exactly the same kind of bag with loads of space inside so perfect for storage or travel. They’re even made from recycled plastic bottles.
Check out Rex London for loads more affordable cuteness. Unfortunately, they can currently only ship to the UK & EU but you can contact them to find out about stockists in other regions.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.