Pop Cutie is an online kawaii shop based in Denmark who have just opened up to international customers. They’ve got a great mix of stationery, toys and homeware with many of your favourite characters,
They’re also distributors for Rement miniatures, Iwako erasers, Skater bento boxes and Sanrio.
Updated 2020: This shop is now closed – use our guide to The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.