Pretty Cute is very well named as it sells so much pretty and cute stuff! Based in Australia (but shipping worldwide) this shop has a great range of stationery and accessories in kawaii designs.
There are a LOT of cute animals to be found here, and I’m quite in love with all the bags, purses and sticky notes, not to mention those adorable bookmarks above.
There’s plenty more to see so go and have a browse.
Updated 2020: This shop is now closed – use our guide to The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.