A big kawaii hello to all our new readers arriving via The Guardian. It’s very nice to meet you!
We post here daily every weekday with the cutest shops, products and events we can find plus occasional guest picks and lots of contests and giveaways. Do have a browse around using the category links, and we hope you’ll become a regular reader.
Don’t forget – we also have a little online shop, where we sell a hand-picked selection of the cutest handmade and Japanese-inspired products on the planet – check it out!
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.