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Kawaii Tumblers & Water Bottles With Straws
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These reusable tumblers, glasses, coffee cups and water bottles are an eco-friendly way to keep hydrated and they all have straws too.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including 2025 planners, Sanrio Halloween plush, Japan travel news & more.
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New Kawaii Craft Books To Buy & Preorder
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7 new cute craft books to pick up now or add to your wish list with Pokemon, Sumikko Gurashi, knitting, crochet, papercrafts & pompoms
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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi & Pokantotan, plus a return for some nostalgic favourites…
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Kawaii Plush Display Ideas
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If you collect kawaii plush, here’s some tips for how to display all different sizes around your home so you can enjoy them every day.
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Kawaii Plush Home Decor
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What if everything in your home was a plushie? You can imagine it with these kawaii plush including fridge, sofa, fireplace, plants and trash can!
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Kawaii Halloween Plush & More
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Spooky season is already starting and you don’t want to miss these new releases and limited editions from Pokemon, Sanrio, Rilakkuma & more
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Which Kawaii Character Are You? The Quiz is Back!
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Our fun quiz is back! Find out which kawaii character you most resemble – Hello Kitty, Pusheen, Pikachu or Sumikko Gurashi?
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Kawaii Sticker Books & Storage
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Organise and enjoy your sticker collection with these cute sticker books, binders and albums from stationery brands and kawaii artists.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including back to school bags & stationery, character figures and more.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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