It’s not sponsor news week but we have some limited time discounts to share that you don’t want to miss.

Today is the 7th anniversary of our book, The Super Cute Book of Kawaii! It’s full of all brand new content that you won’t find anywhere else including character profiles, DIY crafts and recipes, outfit inspiration from our favourite kawaii people, a shopping guide to Tokyo, how to make a cute and cosy home, journaling inspiration and more, plus a squishy cover!

If you haven’t picked up a copy yet, there’s a massive 20% off signed copies this weekend at Asking For Trouble with the code SCBK7YEARS. Signed books are UK only due to shipping costs but you can also buy a signed bookplate and buy the book elsewhere (including Amazon, Bookshop or your local independent). Digital ebooks are also available. Here’s all the shopping links.

Kawaii Republic (JP) is celebrating its 3rd anniversary this July! To mark the occasion, there’s a special discount coupon for $10 off any order of $70+. Use it as many times as you like until July 8th to pick up all the latest products and secondhand finds from characters and brands like Sanrio, San-X, Disney, Rilakkuma, Sumikko Gurashi, Chiikawa and mofusand.


Freedom Japanese Market kindly sent me one of their snack boxes to try and I can definitely recommend it. It’s a family-run business based in Japan and they only include authentic hand-picked Japanese snacks. The highights of my box were a full bag of KitKats, DIY candy kit, Pokemon & Sanrio snacks, a ‘challenge snack’ and a tenugui towel, plus a full info sheet. I’m still working my way through the snacks but the box of little chocolate gateau cakes is my favourite discovery so far. Emma will be sharing a full review of the current box later this month and if you’re already tempted, you can get $5 off with the code SUPERCUTEKAWAII.

Don’t forget to check out our regular sponsors, most of which have exclusive discounts or offers, or shop with our affiliates, who include many big name kawaii shops and subscription boxes.












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