The newest collection at Paperchase is called Kawaii Kool and is full of fun faces, narwhals, unicorns and rainbows! I happened to be in store just as they were setting up the display and it’s all so colourful and cute. You can see some photos and videos on the SCK Instagram (though you’ll have to use the app to see the saved stories).
I’ve already made my first purchase – a mini filing unit. I’m glad I saw this in person as it’s a lot smaller than you might assume. It fits nicely on my desk and I’m using it to store stickers and mini memo pads for when I’m sending cute mail.
There’s some very cute stationery sets too. The mini writing set is anything but! It’s A5 size and comes with writing paper and envelopes in three colourful designs + a set of stickers. If you like sending mail, this will keep you going for a long time, and at just £8 for the lot.
For people who like to be organised, this multi list book opens up to reveal a big writing pad and lots of fun sticky memos. They’d be great for studying or journalling.
It’s not just stationery though – you’ll also find enamel pins, patches, water bottle, umbrella, tote bag and loads more. How amazing is this narwhal plush with a rainbow tail?
Or keep medicine, mints or tiny things safe in your bag or drawer with a mini tin in one of three designs.
You can check out the whole Kawaii Kool collection on the Paperchase website. They do ship worldwide so no problem if you can’t get to a store.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.