I’ve never been to the US, but I would love to go to Los Angeles and visit the JapanLA store. They stock an awesome range of kawaii from Japan, but also design their own amazing stuff in collaboration with our favourite characters and brands. Here’s some of the cute new clothing.
The new Rilakkuma in Space range is obviously my favourite – this dress is so cute and there’s a sweatshirt and kimono too.
Hello Kitty meets The Simpsons in colourful kawaii style and there are so many cool designs. This tee is reversible with Hello Kitty on one side and Homer on the other. There’s also a really fun Itchy & Scratchy tank top and a pink donut dress.
There’s also a pastel Pokemon range – this tee is reversible too.
But the one thing I really really want is this Omocat Esperr tee. I love Omocat’s work and this is so adorable, even though I haven’t played any of the recent Pokemon games.
JapanLA ship worldwide so go check out all the cuteness.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.