Big news everyone! After a lot of thinking, we have decided to close the Super Cute Kawaii shop. When we opened up, there was a real lack of kawaii stores for UK folks but now they’re springing up like mushrooms, plus overseas kawaii sites have more affordable shipping these days. So, we’re going to leave it to them and invest more time in the blog.
Yep, the blog is staying right here. We’ve got lots of exciting plans and features up our sleeves to make things even cuter – watch this space!
In the meantime, EVERYTHING MUST GO! We’ve been heavily discounting all our stock over the weekend and it’s selling fast. We let our Twitter and Facebook fans know first and they’ve been cleaning us out! If you don’t follow us on one or both of those, you’re really missing out!
If there’s anything left in the shop by closing day (March 21st) it will go in a big bag and we’ll give it away on the blog. This doesn’t apply to Super Cute Kawaii character products – you’ll be able to pick those up over at Asking For Trouble.

So, thanks to all our customers and suppliers over the last couple of years and happy shopping! Feel free to leave links to your favourite kawaii stores in the comments and we’ll update our guide to The Best Kawaii Shops Worldwide.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
2 Comments
Sara
March 8, 2011 at 1:31 amOh so sorry the shop will close!! I was a new customer and I just did 2 orders… :( I loved it very much!!
Anyway, I’m glad the blog will continue to stay here beause is very cute!!! Love it!!
Jess
March 10, 2011 at 12:09 amSuch a pity your shop will close! I’m glad the Asking for Trouble shop will still be up and running!
I also have a shop – the Doppler Store, which you may be interested in.
I designed all the super-cute characters myself and wanted to share them with the world, so i put them on t-shirts, cups, iPhone cases and bags :) hope you like them!!