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Kawaii Halloween Plush & More
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Are you excited for Halloween? Here’s all the spooky cute new plush from Sanrio, Pusheen, Pokemon, Rilakkuma, Build-a-Bear, Jellycat & Squishable
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Rolife Super Creator Miniature House Kit Review
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I had a lot of fun making a set of miniature rooms from Robotime’s Super Creator range that can be connected together into a cosy home.
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Cute & Cozy Drinks Plushies
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These super cute plushies are inspired by your favourite cosy drinks including tea, coffee, matcha, boba tea and pumpkin spice latte.
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New At San-X This Month
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This month at San-X, new themes for Ishiyowa-chan and Sentimental Circus, plus Halloween plush and 2026 calendars.
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My Melody & Kuromi Netflix Picks
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Have you watched the adorable Netflix series with My Melody & Kuromi? Here’s where to buy official merch and some cute new collabs too.
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New At San-X This Month
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This month at San-X, new themes for Sumikko Gurashi & Sugarcocomuu, plus Rilakkuma x Mister Donut collab and retro stationery.
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What’s New at tokidoki?
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Shop online at tokidoki-Con this weekend for the new 20th anniversary collection, glow in the dark Mermicornos, Sanrio collabs & more.
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Kawaii Plush for Summer
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Pick up a cute plushie friend for summer with Hello Kitty mermaid, Pusheen soda pop, pool party sloth, strawberry cat & more.
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New At San-X This Month
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This month at San-X, a fun retro gaming theme for Rilakkuma, plus Sumikko Gurashi Kindergarten, simple Pokantotan & custom keychains.
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Kawaii Plush Bag Charms & Keychains
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Accessorise your bag with a cute keychain plush with kawaii characters, animals, birds and food to choose from.
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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