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Kawaii Makeup and Beauty Essentials
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These kawaii beauty and makeup products have the cutest packaging with ice cream nail polish, tako sun stick, Gudetama blusher and more!
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New tokidoki x Hello Kitty Collection
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The new tokidoki x Hello Kitty collaboration is super kawaii with colourful bags, t-shirts, plush, blind box toys and more!
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Kawaii Amigurumi Patterns By Irene Strange
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These amigurumi patterns by Irene Strange feature all kinds of cute, quirky and whimsical animals, including a squid, unicorn and dinosaur!
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Kawaii Plush Parade
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Are you addicted to buying kawaii plush? Here’s some more to add to your collection including ice cream narwhal, burrito and Lion Pusheen
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Itazura Kawaii Coin Banks
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Have you seen the new Itazura kawaii coin banks? There’s lots of cute characters including Hello Kitty, Pikachu, Gudetama, Sumikko Gurashi and more!
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More Cute Back To School DIYs
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Heading back to school in a few weeks? Try these cute ways to customise your boring supplies with kawaii notebooks, easy bookmarks and panda everything!
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Rilakkuma 15th Anniversary Picks
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Japan is celebrating Rilakkuma’s 15th anniversary with a Yamanote Line train! Join the celebration with our cute picks including plush, kigurumi and more.
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Kawaii Illustration By pikaole
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Check out these super cute nature and marine themed illustrations by pikaole, available as art prints, Samsung themes and lots more.
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Kawaii Fruit Enamel Pins
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These kawaii fruit-themed enamel pins are perfect for summer with a happy avocado, strawberry bat, and banana and peach bunnies!
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Creative Kawaii Surprise Box Review
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We try out the first Creative Kawaii surprise box, filled with 3 cute craft kits to make a watermelon pouch, felt frog and super fluffy pom pom bumblebee!
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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