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tokidoki-Con 2023
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tokidoki-Con is back for this weekend only with lots of fun offers including exclusive collectibles and big discounts on bags, hats and more
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Ask SCK: Kawaii Zipped Hoodies
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Zipped hoodies can be hard to find but we’ve searched up some cute options from kawaii characters, J-Fashion brands and indie artists
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What’s New With Miffy
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Miffy has been very busy lately – have a look at all the cute new collaborations for clothing, accessories, kitchenware and miniatures.
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Kawaii Pyjamas & Roomwear
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Look cute and comfortable as you snooze with these kawaii pyjama picks including Pusheen, Alpacasso, My Melody and more.
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Kawaii Shop of the Week: Loyal Army Clothing
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Loyal Army is back with a fun, colourful and kawaii range of clothing, mugs and tote bags inspired by Japanese street fashion and pop culture.
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New Kawaii Fashion Collaborations
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Check out these super cute new kawaii character fashion collaborations with Pokemon, Hello Kitty, Care Bears and The Powerpuff Girls
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Cute & Cosy Autumn Sweaters
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Cosy up for cooler weather with these autumn sweaters featuring both cute characters and original designs by kawaii artists.
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Skechers x tokidoki Sneakers Review
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The Skechers x tokidoki sneakers collaboration is too kawaii! Read our review of the Uno 2 design with lots of cute photos
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Discover New Kawaii Shops #8
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4 new to us kawaii shops that we think you’ll love too. There’s stationery, fashion, makeup, plush and more, all with special discounts
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Bratz x Skinnydip London
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There’s a new Bratz collection at Skinnydip London with clothing, phone cases, and makeup bags for everyone with a nostalgic passion for fashion
Kawaii Fashion
Clothes, accessories and beauty products for the super cute fashionista.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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