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Stay Calm or Unleash Your Rage With Aggretsuko
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Will you stay calm or unleash your rage? These Aggretsuko picks show off her two different personalities on squishies, bags, t-shirts and…toilet paper?
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A Gudetama Inspired Easter
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It’s no secret that we are fans of Gudetama at Super Cute Kawaii. And what better excuse to buy Gudetama merchandise than Easter? This lazy egg would love to take a rest at your place. You can take this plush Gudetama Bunny Easter Mascot everywhere with you. It’s available at ARTBOX, where you can find
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What’s New With San-X?
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Find out what’s new with San-X including Rilakkuma’s strawberry party, Corocorocoronya cafe, Sumikko Gurashi studies and a giant Kokujira plush!
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What’s New With Pusheen?
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Pusheen has been really busy lately – a Primark collaboration, Magical Kitties surprise plush, little brother Pip, Pusheen Box and more!
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Free Kawaii Wallpapers For Your Phone & Computer
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A round up of free kawaii wallpapers for your phone & computer featuring Sumikko Gurashi, Rilakkuma, Jinbe San, Gudetama, Molang and more!
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What’s New With Sanrio?
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See what’s new with Sanrio – cute cat plushies, a fun mobile game, Tokyo Pixel stationery, the latest subscription box and Gudetama’s 5th anniversary!
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Happy New Year!
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Happy New Year! 2018 is the year of the dog and our favourite kawaii characters are all dressed up as dogs, even Pompompurin and Cinnamoroll.
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Care Bears 35th Anniversary Picks
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Celebrate 35 years of Care Bears with our cute picks of plush, jewellery, keychains, wallets…and even shoes!
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Hello Kitty Collection at Paperchase
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The new Hello Kitty Collection at Paperchase is a super cute and colourful mix of stationery, lunch accessories, bags and gifts!
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Sanrio x Sonic the Hedgehog
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The new Sanrio x Sonic the Hedgehog collaboration includes cute plush and figures of Hello Kitty Sonic, Chococat Tails, My Melody Amy & more.
Cute Characters
Your favourite characters from the big name kawaii brands.
HELLO!
Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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