If you’re looking for an excuse for cake, it’s Hello Kitty’s birthday today!
That also means Artbox are running their annual celebration offer – this year you can get 20% off everything in store today using the code BIRTHDAY.
You don’t have to pick kitty stuff, but there’s a lot of cute things to be tempted by.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.