It’s always fun when our favourite kawaii characters team up with brands for cute new collaborations so here’s some new ones I’ve spotted recently featuring Hello Kitty & Friends, Rilakkuma, Miffy, Pusheen, Pokemon, Powerpuff Girls and more!
Hello Kitty & Friends and tokidoki (US) are always adorable together and their latest collab has a pastel Butterfly Garden theme that’s perfect for springtime. There’s blind box vinyl figures of course, including a special Cinnamoroll, plus a big range of patterned bags and accessories.
tokidoki also get their own collab with Cath Kidston! I was a little surprised to see this but their floral designs work perfect with the tokidoki characters. It’s only just launched so while there’s lots of bags, wallets and pouches available now through Next (UK), it looks like there’s still some more products to be added including clothing.
Whatever! Makes You Happy (US) are really showing that they’re a big new name in the world of kawaii with a new Rilakkuma collection. Everything is so cute, especially the big tote bag, reversible backpack and wallet. I appreciate they have blind bag pins and charms too, if you can’t afford something big.
Rilakkuma also gets a really cool collection of clothing at Steady Hands (US) who make original cardigans, sweaters, hoodies and more. It’s worth browsing the whole shop as they do a lot of kawaii collabs including Miffy, Gloomy Bear & LINE Friends, plus artists, anime/manga, TV/movies and more.
It’s so cool that the Powerpuff Girls are still going strong in 2026 and the new collab with LeSportsac (global) is super cute and colourful with a real 90s vibe. I love all the pouches, and that pink quilted bag. The recent Miffy collection also has some fun pieces and the little bag charm is especially cute.
If you’re getting tired of winter, Blueprint (UK) have a new Pusheen Summer Club collection that will have you looking up flights to the beach. There’s lots of useful lifestyle items, including a backpack, lunchbox and water bottle, plus a notebook and stationery set with exercise book, stickers, pens, eraser and more.
Pokemon is celebrating its 30th anniversary this year (yikes, I feel old…) and there’s a lot going on. One collab that’s available to preorder now is with LEGO (global) who have made some cool new sets that are poseable. Of course Pikachu is there, along with Eevee and a massive (and very expensive!) trio of Venusaur, Charizard and Blastoise. We’ll have more Pokemon posts soon as SCK’s Nicolette & Emma will both be at the Natural History Museum’s Pokemon pop-up in London this month. If you missed out on tickets, the collection is now online at the Pokemon Center (UK).
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