Here’s the latest news, offers and discounts from our kawaii sponsors, who all ship worldwide, except where stated. SCK relies entirely on advertising to stay online so supporting our sponsors by visiting, shopping or following is a huge help. You can also shop with our affiliates, who include many big name kawaii shops and subscription boxes.
A Cute Shop (TW)
Elevate your riding experience with officially-licensed Sanrio motorcycle helmets at A Cute Shop (Shop/Instagram)! The perfect fusion of safety, comfort, and Sanrio charm with a choice of characters, styles and sizes for kids and adults. All orders include free standard shipping and free gifts.
Dreaming of Tokyo (UK)
Dreaming of Tokyo (Shop/Instagram) have the cutest homewares for cat lovers! Find your favourite cat breed as cute cat paw glasses from Japanese brand Coconeco, which even have paw pads on the bottom. Get an exclusive 10% discount off all orders over £35 with code SCK10 + enjoy free UK shipping too!
Cakes With Faces (UK)
Amy from Cakes with Faces (Shop/Instagram) is going back to Japan soon! See the plan for the upcoming trip and what’s coming up next in the Japan vlogs.
Oshoppu (UK)
Oshoppu (Shop/Instagram) are busy restocking their online shop and have some new Gloomy Bear plush from Japan. Soft yet fierce, they’re perfect for fans of edgy kawaii aesthetics and you can choose from 4 colours, and keychain size too. Visit their real life shop in Norwich too. SCK readers get 15% off everything in store (excluding sale items/lucky bags/subscriptions) with the code SCK15. UK shipping only
Kawaii Republic (JP)
Kawaii Republic (Shop) offers rare and hard to find Japanese kawaii merchandise with free shipping from Japan. The new mofusand HELLO! Samenyan collection is one for shark lovers with a mix of clothing, stickers, stationery, keychains and summer lifestyle items.
Asking For Trouble (UK)
Choose your favourite kawaii characters and designs – plus save money too! – with pick & mix offers at Asking For Trouble (Shop/Instagram). There’s offers for cards, stickers, badges, stamps, stationery and more. Get 15% off your first order with the code SUPERCUTE + free UK shipping over £25.
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We send out a free newsletter every Sunday with a catchup of the week’s blog posts plus previews, seasonal crafts, exclusive offers and more. We’re also now sending out bonus newsletters with cute links and videos from around the web. You can read all the newsletters online or sign up above to get future emails in your inbox.
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