Here’s the latest news, offers and discounts from our kawaii sponsors, who all ship worldwide (except where stated). SCK relies entirely on advertising to stay online so supporting our sponsors by visiting, shopping or following is a huge help. You can also shop with our affiliates, who include many big name kawaii shops and subscription boxes, or check out our Exclusive Discounts page for more offers.
A Cute Shop (TW)
A Cute Shop (Shop/Instagram) have a new collection of Arnold Palmer x Hello Kitty bags with a handbag, tote and backpacks. They all have lots of cute details and useful features, and even come with a special unicorn plush.
Cakes With Faces (UK)
Take a tour of Pink Kawaii Cafe in Japan with Cakes with Faces (Shop/Instagram) in this video. If you’re missing the Kawaii Monster Cafe that used to be in Harajuku, it’s a great alternative.
oshoppu (UK)
Oshoppu (Shop/Instagram) are celebrating sakura season with lots of cute Sanrio plush and hand towels, and some pretty stationery too. SCK readers get 15% off everything in store (excluding sale items/lucky bags/subscriptions) with the code SCK15.
Asking For Trouble (UK)
Have you picked up a copy of our book, The Super Cute Book of Kawaii? It’s packed full of all-new content including cute characters, crafts, fashion and visiting Japan. Signed copies are available from Asking For Trouble (Shop/Instagram) along with exclusive bookmarks and bookplates. Get 10% off any order over £20 + free UK shipping – use code 10OFF.
Advertise on SCK!
It’s been a tough year for small businesses and we have sadly lost some advertisers, making it a real struggle to keep Super Cute Kawaii going. We all have full-time jobs and work on SCK for the love of kawaii. If you have a cute shop, channel, service, event or Kickstarter, we have advertising spots available from just £10 which gets you promotion in these blog posts, plus social media and our weekly email newsletter. You can also make a donation via Ko-Fi (and download some freebies). Thanks for your support!
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Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
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