Super Cute Sponsor News & Offers

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Here’s the latest news, offers and discounts from our kawaii sponsors, who all ship worldwide (except where stated). Supporting our sponsors by visiting, shopping or following helps keep SCK online without annoying ads and popups. You can also shop with our affiliates, who include many big name kawaii shops and subscription boxes, or check out our Exclusive Discounts page for more offers.

kawaii animal plush

Nippon Kawaii (EU)

Nippon Kawaii (Shop/Instagram) have lots of Bellzi plush to choose from, with adorable animals available in two sizes. Currently only shipping within the EU.

Japan prompts

Cakes With Faces (UK)

It’s #Japanuary – an Instagram challenge about Japan, in January from Cakes with Faces (Shop/Instagram). Simply post a photo on Instagram for that day’s theme, and use the hashtag #Japanuary. It’s not too late to join in and share what you love about Japan.

hello kitty jacket

A Cute Shop (TW)

A Cute Shop (Shop/Instagram) can help keep you feeling cute and cosy this winter with a Hello Kitty down puffer coat, available in 3 sizes and 4 colours. Get a FREE Sanrio Characters Desk Calendar with every purchase above $40!

anime charms

Kawaii Panda (EU)

Kawaii Panda (Shop/Instagram) have lots of cute new things for anime fans with blind boxes, stationery and more with characters from your favourite shows. SCK readers get 10% off everything in store (excluding boxes and bundles) with the code SCK10OFF.

kawaii plush sale

oshoppu (UK)

oshoppu (Shop/Instagram) have a Winter Sale on right now with 20% off a huge range of plush, figures, toys, blind boxes and more from popular kawaii and anime characters. There’s also a free stationery gift pack with orders over £50. Don’t forget SCK readers get 15% off everything in store (excluding sale items/lucky bags/subscriptions) with the code SCK15.

kawaii shops

Asking For Trouble (UK)

Asking For Trouble (Shop/Instagram) have a January Sale on now with 24% off pins, stamps, notebooks, printed cross stitch aida and more with the code JANSALE24. Or get 15% off your first order with the code SUPERCUTE or 10% off all orders over £20 with the code 10OFF.

SCK advertising

Advertise on SCK!

Would you like your kawaii shop, channel, Kickstarter, Patreon, game, event or service promoted to tens of thousands of kawaii fans? We have advertising spots open for 2024 from just £10 which gets you promotion in blog posts, social media and our weekly email newsletter. Can’t afford it just yet? Our Submissions form is open to everyone.

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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

A Cute Shop 4 Hello Kitty
Cakes With Faces - colourful t-shirts, clothing & gifts inspired by Japan
Asking For Trouble - Cute character goods inspired by Japanese kawaii
oshoppu - UK kawaii lifestyle shop
The Super Cute Book of Kawaii
Pusheen Box Summer 2024


Get $5 off your first TokyoTreat & Sakuraco snack box with SUPERCUTEKAWAII

TokyoTreat Japanese snacks subscription box review
Sakuraco monthly Japanese Artisan Snack Box