Here’s the latest news, offers and discounts from our kawaii sponsors, who all ship worldwide (except where stated). Supporting our sponsors by visiting, shopping or following helps keep SCK online without annoying ads and popups. You can also shop with our affiliates, who include many big name kawaii shops and subscription boxes, or check out our Exclusive Discounts page for more offers.
Nippon Kawaii (EU)
Cakes With Faces (UK)
It’s #Japanuary – an Instagram challenge about Japan, in January from Cakes with Faces (Shop/Instagram). Simply post a photo on Instagram for that day’s theme, and use the hashtag #Japanuary. It’s not too late to join in and share what you love about Japan.
A Cute Shop (TW)
A Cute Shop (Shop/Instagram) can help keep you feeling cute and cosy this winter with a Hello Kitty down puffer coat, available in 3 sizes and 4 colours. Get a FREE Sanrio Characters Desk Calendar with every purchase above $40!
Kawaii Panda (EU)
Kawaii Panda (Shop/Instagram) have lots of cute new things for anime fans with blind boxes, stationery and more with characters from your favourite shows. SCK readers get 10% off everything in store (excluding boxes and bundles) with the code SCK10OFF.
oshoppu (Shop/Instagram) have a Winter Sale on right now with 20% off a huge range of plush, figures, toys, blind boxes and more from popular kawaii and anime characters. There’s also a free stationery gift pack with orders over £50. Don’t forget SCK readers get 15% off everything in store (excluding sale items/lucky bags/subscriptions) with the code SCK15.
Asking For Trouble (UK)
Asking For Trouble (Shop/Instagram) have a January Sale on now with 24% off pins, stamps, notebooks, printed cross stitch aida and more with the code JANSALE24. Or get 15% off your first order with the code SUPERCUTE or 10% off all orders over £20 with the code 10OFF.
Advertise on SCK!
Would you like your kawaii shop, channel, Kickstarter, Patreon, game, event or service promoted to tens of thousands of kawaii fans? We have advertising spots open for 2024 from just £10 which gets you promotion in blog posts, social media and our weekly email newsletter. Can’t afford it just yet? Our Submissions form is open to everyone.
Subscribe to our free weekly newsletter
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.