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New Noodoll Plush
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We love all the new Noodoll plush! There’s bunny and bear mermaids, beetroot and garlic, lazy sloth, super fluffy luxe plush and more!
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Easter Bunny DIY Craft Kits
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Start your Easter crafting with these cute Easter Bunny DIY craft kits including everything you need for amigurumi, sewing, cross stitch and needlefelting.
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Colourful Rainbow Picks
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Make your day more colourful with these cute rainbows for your home and outfit with enamel pin, socks, bag, shelf and pouf.
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Sugar Bunny Shop
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There’s lots of cute new things at Sugar Bunny Shop including folding tote bags, Puddle Bunnies plush and Gamercat enamel pins!
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Kawaii Panda Picks
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Who loves pandas? Bring theses kawaii pandas into your home with our cute picks of pouches, pillows, stationery and more!
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What’s New With San-X?
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Find out what’s new with San-X including Rilakkuma’s strawberry party, Corocorocoronya cafe, Sumikko Gurashi studies and a giant Kokujira plush!
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Popin’ Cookin’ Crepes DIY Candy Kit Review
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Andi tries out the Popin’ Cookin’ Crepes DIY Candy Kit from Marimo Marshmallow. Read our review to see how well it works!
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Kawaii Stationery Supplies For Happy Mail
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These kawaii stationery supplies will help you create your own happy mail with rainbow pens, food stickers, cloud stamps, cat washi tape and more!
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Kawaii Bags For Every Day
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These kawaii bags are also practical for everyday including a tokidoki ita bag, pom pom ice creams tote, fluffy unicorn satchel and Gudetama!
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Sugarpill x Little Twin Stars Makeup Collection
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Have you seen the super cute new limited edition makeup collection from Sugarpill and Little Twin Stars? The colours and packaging are so kawaii!
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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