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5 More Tokyo Shops For Kawaii Fans
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5 more Tokyo shops that kawaii fans need to visit – the Sumikko Gurashi shop, Wrapple, ITS’DEMO, ASOKO and Yodobashi camera (for gachapon!)
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Kawaii Moon Landing Picks
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We’re celebrating the 50th anniversary the Moon landing with kawaii Moons from Etsy including enamel pin, badges, sleep mask and beret!
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Super Cute Sponsor News
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News and offers including discounts on kawaii stationery, postcards and badges + koala sewing pattern, Aggretsuko stationery and more!
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Hyper Japan Summer 2019
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Hyper Japan’s summer event is happening in London next weekend with live performances, screenings, gaming, cosplay + kawaii shopping galore!
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The Super Cute Book of Kawaii is Out Now!
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Yay, it’s publication day! Our first book, The Super Cute Book of Kawaii, is now in shops and online everywhere!
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Kiiroitori Muffin Cafe & Rilakkuma Exhibition
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It’s nice to see Kiiroitori as the star of a new collection with a cute cafe theme and lots of fun products + a Rilakkuma exhibition in Japan.
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Cute Bubble Tea Picks
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Who loves boba? We’ve found some cute bubble tea picks with stickers, bookmark, reusable cup and fun cup carriers + a DIY!
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Hello Kitty 45th Anniversary Exhibition
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The Hello Kitty 45th Anniversary Exhibition is taking place in LA this month and features unique new work by 100 artists from all over the globe.
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Signed Copies of The Super Cute Book of Kawaii!
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5 days until The Super Cute Book of Kawaii is published! You can now buy signed copies and signed bookplates direct from us!
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Kawaii Sumikko Gurashi Crafts
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If you love Sumikko Gurashi, try these cute DIY crafts including giant plushie, polymer clay charms, Kit Kat cake and Whipple macarons!














