Here’s the latest news, offers and discounts from our kawaii sponsors, who all ship worldwide, except where stated. SCK relies entirely on advertising to stay online so supporting our sponsors by visiting, shopping or following is a huge help. You can also shop with our affiliates, who include many big name kawaii shops and subscription boxes.
Cakes With Faces (UK)
What you need to know for going to Japan in 2026. This new video from Cakes with Faces (Shop/Instagram) has all the travel updates you need to know.
Oshoppu (UK)
Oshoppu (Shop/Instagram) have the new collab plush from Sonic & Friends x Sanrio Characters but they’re selling fast. SCK readers get 15% off everything in store (excluding sale items/lucky bags/subscriptions) with the code SCK15. Shop in person at their real life shop in Norwich too. UK shipping only
Kawaii Republic (JP)
Kawaii Republic (Shop) offers rare and hard to find Japanese kawaii merchandise with free shipping from Japan including Chiikawa, mofusand, Sanrio & San-X. The latest mofusand collection is a collaboration with Japanese florist HIBIYA-KADAN with beautiful floral designs on plush, bags, stationery, accessories and more.
A Cute Shop (TW)
A Cute Shop (Shop/Instagram) specialise in officially licensed stationery, home, lifestyle and personal care products featuring top brands like Sanrio, San-X and Peanuts. Free standard shipping and free gifts with all orders.
Dreaming of Tokyo (UK)
The Winter Sale is here at Dreaming of Tokyo (Shop/Instagram)! Save up to 20% storewide with these winter discount codes. Perfect for a little treat to start the new year in the best way! Offer ends 11th Jan 2026.
Asking For Trouble (UK)
Asking For Trouble (Shop/Instagram) will help you get ready for the new year in kawaii style. There’s 2026 calendars, plus cute things to help you achieve your resolutions, whether that’s to eat more seasonally, look after the planet, be more creative, send more mail or just get a bit more organised. Get 15% off your first order with the code SUPERCUTE + free UK shipping over £25.
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We send out a free newsletter every Sunday with a catchup of the week’s blog posts plus previews, seasonal crafts, exclusive offers and more. We’re also now sending out bonus monthly newsletters with cute links and videos from around the web. You can read all the newsletters online or sign up above to get future emails in your inbox.
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