Super Cute Shopping Guide

Shopping for kawaii?

Here are some of our favourite kawaii shops, whether you’re a fan of Japanese characters, Korean brands or supporting handmade independent designers. Check out our Cute Shop Alert on the blog for even more too!

  • Aranzi Aronzo – Bonkers Japanese character goods and books.
  • Artbox – All the best kawaii brands and characters in one place.
  • Asking For Trouble – Kawaii character goods including the SCK gang.
  • The Bellwether – Quirky and cute cross stitch samplers and kits.
  • Bento&co – Bento boxes, lunch boxes and accessories.
  • Blippo – All things Japanese, from anime to magazines.
  • Chicki – Cool and cute fashion accessories and toys.
  • CoolPencilCase – Super cute pencil cases, stationery and more.
  • Creamii Candy – Squishies, deco supplies, stationery and more.
  • Dreamy Bows – Lolita and fairy kei clothing & accessories from Japan.
  • Etsy – Handmade cuteness direct from the makers.
  • Fabric Rehab – Cute fabrics from all over the world.
  • Fabricworm – Huge range of cute fabrics.
  • Fallindesign – Huge range of cute stuff by the cutest Korean brands.
  • From Japan With Love – Kawaii toys, bento, stationery and more.
  • Giant Robot – The best of Asian-America art and design.
  • Hamee (Strapya World) – Pick up the latest Japanese craze.
  • Hannah Zakari – Cute selection of jewellery, art and more.
  • Hand Crafter – Needle felting kits and supplies from Japan.
  • Hey Chickadee! – The home of Pusheen the Cat and friends.
  • It’s Cute! – Japanese toys, snacks, stationery and more.
  • J-List – Pretty much everything you could want from Japan!
  • Janet Store – Hufe range of cute character goods.
  • Japanese Gift Market – Cute and happy things from Japan.
  • JetPens – All the cutest and coolest Japanese stationery.
  • Ji Ji Kiki – Cute jewellery and clothing by indie designers.
  • Kawaii Box – Monthly surprise packages of kawaii.
  • Kawaii Case – Cute cases and accessories for iPhones and Androids.
  • Kawaii Depot – Stationery and stickers from Japan and Korea.
  • Kawaii Corner – Big range of Japanese character goods.
  • Kawaii Land – Cute online store with lots of charms and squishies.
  • Kawaii Shop Japan – Friendly shop of the cutest little toys and gifts.
  • Kawaii-Ya – Kawaii character stationery and accessories.
  • Kidrobot – Toys and plush by the coolest artists.
  • L’Affiche Moderne Affordable art prints by a range of cute artists.
  • Little Moose – Quirky gifts and their own kawaii Doodllery jewellery.
  • Lucky Dip Club – Monthly boxes of personalised and vintage cute.
  • mechakucha808 – Cute washi tape and packaging supplies.
  • Mira Plush – The latest and limited edition Rilakkuma + San-X plush.
  • Mochi Things – Cute stationery, gadgets and ingenious things
  • ModCloth – Cute clothes and clever gifts.
  • Modes4U – Thousands of cute products at affordable prices.
  • My Kimchi 4U – Korean stationery, craft supplies + more.
  • Nekomata Textiles – Kawaii fabric from Japan.
  • Paperchase – The UK’s best stationery store.
  • Poketo – Artist wallets and a cool range of lifestyle products.
  • Pomadour’s Craft Cafe – Crafts, art & sewing books from Japan.
  • Rakuten – Buy everything direct from Japanese sellers.
  • Rosy’s Garden – The place for authentic Alpacasso and Amuse plush.
  • Shana Logic – Cute and geeky stuff from independent designers
  • ShopKawaii – Big range of cute character goods.
  • Sick For Cute – Clothing and gifts by cute designers.
  • Society6 – On-demand prints, t-shirts and more by artists.
  • Something Kawaii – Lots of kawaii brands for UK buyers.
  • Sticker Stack – Cute stickers and stationery from Korea.
  • Superbuzzy – Kawaii fabric and notions from Japanese brands.
  • Tamtokki – French site full of the best cute brands.
  • Threadless – Cool t-shirts crowdsourced from independent artists.
  • Tofu Cute – Cute toys, gifts and snacks.
  • Very Berry Cute – Cute Japanese brands including DIY crafts
  • White Rabbit Japan – Order anything from Japan.
  • YesStyle – Clothing from all the cutest Asian brands.
  • YOZO Craft – Cute stationery, craft supplies and more.
  • Zazzle – Customisable everything with lots of cute designs.

Your favourite not listed?

Then tell us about it! We love to feature cute shops so send us an email and we’ll take a look.