Advertising Rates


Super Cute Kawaii started in 2008 and we have built up a loyal audience of kawaii-loving regular readers. We blog daily on weekdays and share our content daily with tens of thousands of kawaii fans on social media. We have over 13,000 fans on Facebook, 15,000 Pinterest followers, 7000 Twitter followers, nearly 6000 Tumblr followers and 1600 followers on our new Instagram account. We offer advertising spots on the blog on a first come first served basis, at three levels.

Information Pack

Want to know more? Download our PDF with information on our visitor stats and audience, plus details of benefits and perks for advertisers. **New version coming soon**


If you’d like to book an ad, you can do so directly via Passionfruit. See below for pricing and availability. We offer a 20% discount if you book 3 months together, and a free extra month if you book 6 months together. Email before booking to find out more.

PLEASE NOTE: If you have any questions at all about booking, please email us before purchasing as some advertisers have had a lot of trouble getting refunds from Passionfruit.

Ads will display on the site as soon as we approve them. If you’d like to reserve a space for later in the year, email

How to use Passionfruit

Use the booking form above to choose your ad size and then click the ‘add to cart’ button. You will need to create an account at Passionfruit and then set up your ad and make the payment using PayPal (or credit card via PayPal). Once your ad is complete, it will be referred to SCK for approval. Occasionally we will request changes or suggest improvements but usually it’s all great. At any time during your booking you can login to Passionfruit to check your stats (views and clicks) and edit your image or link if you want to try promoting different products or offers. You’ll be emailed when your ad is about to expire so you can renew it. If you choose not to renew, we’d be interested to hear your feedback.

Ad Design

See below for ad sizes. All ads can be animated, but no faster than 1 second per frame. If your ad background is white, we would recommend adding a border to your ad image so it doesn’t blend into our sidebar. Design service is available for a small fee. We may request changes before approving your ad.

We only accept ads via Passionfruit.. Email enquiries about text ads, banner ads etc. will be ignored!

The Small Print

Payment is by PayPal or credit card and charged in USD. PayPal will convert the amount from your local currency outside the USA. Payments and ad booking is handled by Passionfruit on our behalf, but please contact us if you have any problems. All ads are subject to approval – if rejected you will receive a full refund. Ad images should be suitable for all ages. Your ad will appear in the right sidebar on all pages and posts. Ads of each type are rotated randomly but all ads display at all times. New Top Spot and Standard advertisers will be featured in all our Saturday sponsor news posts whenever possible – make sure to send us news and offers for inclusion! Ads run for 14 or 30 days starting on any date. We do not provide refunds due to downtime or technical issues with the Super Cute Kawaii site or Passionfruit, or due to errors in the ad or links provided by the advertiser. Extensions to your booking may be provided as a goodwill gesture in the case of major downtime.